Archive for June 22nd, 2009

Keeping more clients with better customer service

Monday, June 22nd, 2009

Keeping more clients with better customer service
Keeping more clients with better customer service One thing we have to keep in the forefront of our minds as our business begins to grow is the power of customer service. After all, we are all in the business of fixing problems. Every client you have right now is your client because he or she had a problem and you fixed it, simply put. Never thought of it that way, this fact is true, and the reason you are reading this right now is, there is something you want to do better, or want to begin doing so in essence you are looking for a solution as all your clients are, when they call you. If we can remember this from the company level then we will look at customer complaints from a different perspective. When a customer complains, about a service or product, he/she does not really care about your product or service, what they care about is the problem they were, having in the first place that is as of yet unresolved. Your client has made a purchase from you, for you to fix there particular problem and your solution has come up short. The only thing that the client is looking for is to have his original problem fixed. Below is and example of customer service explained and how it has saved one client and created an onslaught of referrals from this client. Let us assume one of our clients calls in and begins to complain about how long it took our company to repair his pc. He also tells us there is another company online that does remote support and they have a 24×7 30 sec response time. In addition, it took us 1 hour to respond and 15 minutes for repair. So what do we do, the product he purchased (DirectTek core) clearly states response time to calls are 2-4 hours and our (DirectTek pro) has a 30 second response time and repairs average 8 minutes. Clearly, our client has purchased the wrong product and what he is upset about is the solution we presented does not fit his needs. The biggest mistake we could make at this point is putting the blame on the client. We could tell him that when we presented our solution to you, it was your company that chose the core product; furthermore, our response times are clearly indicated. We would be right in telling him that but we would probably be with one less client. Instead, we choose to use the opportunity as an up sell versus a loss of a client. we would tell the client in this example, “Sir we are sorry we did not live up to your expectations, but we do have a product that is better suited to you needs and at this time we would like to offer you our DirectTek pro. This solution will resolve your downtime issues and due to you being unsatisfied with our other product we will offer it to you at a 10% discount rate with one month free”. For us to do this our profit margin on that sale will be less then usual. We also have to give him a month free (more loss) but remember the client has already purchased the first product(profit) now he purchases a second product (profit) and he will tell his colleagues about how great our company is, (word of mouth) all in all I think the customer service went a long way. Good customer service does not have to be performed only in the face of problems though. One of the most profitable forms of customer service comes in the form of cross selling. Let’s use our insurance broker as an example. One of our clients (Associated Management) implemented a cross sale, customer service plan here’s how it works. They specialize in worker’s compensation they also carry automobile, fleet, and life insurance. They implemented a customer service call center which would call there existing customer to make sure they were happy with there current insurance solutions. They then began the up sell process of explaining to them the discount they would receive by converting there fleet, life and automobile insurance over to them. As well as making it more convenient to the client by having to only, keep track of one company instead of dealing with multiple companies. It lead to an 11.3% increase in revenue (recently implemented give us some time) Conclusion: Stay in the business of fixing problems and you will stand a better chance of staying in business.12 Years as an I.T. professional, jobs involve but not limited to Help Desk manager,Jr Admin, Sr.Admin,MIS Director,MIS Account Manager/purchaser,Technical Outsource Coordinator,Software Trainer,Network Design. Currently I.T. Consultant
Source: www.ArticlePros.com

Make Fast Cash From Google Without Paying For an Instant Profit Package
No one can deny the fact that an internet business would be nice to have In addition to the freedom the ability to make Google fast cash is also a great bonus However this doesn’t even scratch the surface of the benefits of working from home running your own business While it may be unanimous that this is a desired lifestyle the actual steps necessary to accomplish this are not clear to many . .In fact most people who venture out into the online world looking for work or a way to start their own business end up being scammed or conned out of thousands of dollars through elaborate instant profit packages promising fast Google cash In reality all this heartache could be avoided if people took the time to learn the steps necessary to start a profitable online business . .The first thing that you need to understand is that the source of all online profit starts from human interest Anything that you can do to provide people with a reason to visit your site or advertisement is going to pay off in large dividends Now most people assume that they need to have some kind of technical knowledge to write online but that is simply not the case . .There are tons of bloggers out there who make a living telling stories about their lives, offering parenting advice, or sharing their experiences on a whole bunch of topics The real trick is getting the traffic once you have that then you can monetize it and get your piece of the Google fast cash out there Again many people are intimidated by this process and feel like the need to learn a programming language to get a website up and running . .Again this is an exaggeration of difficulty and the latest technology has made it even easier for regular people to start a website without paying outrageous fees for an instant profit package While it is true that you might need to learn some basic HTML code to make a website the alternative is to start a blog . .Blogs are designed to be super user friendly and can be set up in minutes Now without some experience under your belt your blog will be plain and not have some of the cool features that more experienced programmers can have but regardless it will serve its purpose to host your desired content and income revenues . .Once you have figured out the most feasible method for you to start a site or blog you are ready to move on to developing the content The most important thing for you to do is keyword research within the topic you want to be discussing This will lead you to the most popular terms around at the time Once you know these you will increase the level of Google fast cash that you can make by increasing the amount of visitors to your site . .This is just a basic framework and much of the information necessary to become a success online can be found for free Yet there are tons of people selling an instant profit package waiting to take your hard earned money from you .
Source: www.rsstnx.com


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