Selling Online E Commerce
The Benefits . .* Expand your market .Sell to the world, not just locally .* Find new channels for marketing .Online marketing allows you to reach customers who do not use or have tired of other media .Target your marketing specifically to your ideal customer .* Increase Sales .* E-Commerce allows you to take credit card orders without manual processing and only a relatively small upfront cost . .The Pieces .Website . .* Hosting (where the website is “located”, who “runs” the website) .* Domain name (e g mybusiness com) .* Security Certificate/Encryption - needed to take credit cards (or take credit cards offsite) . .Credit Card Orders . .* Gateway - takes credit card information from your site .* Merchant Account - a bank account . .Issues .Cost . .* Website .* Hosting for e-commerce - starts at around $20/month .* Domain Names: around $15/year .* Web Design/Development .* SSL Security Certificate: around $100/year .* Gateway/Merchant Account vs PayPal .Gateway / Merchant Account typically charge between 2 2-2 5% for Visa and Mastercard, which is less than PayPal’s standard 2 9% rate .A merchant acct is typically about $20/month (often waived if enough transaction fees), plus setup .Payment gateways usually run $20-30/mo , plus setup and are more convenient, as well as usually .being better integrated with your website .* Remember selling online can increase your sales! . .Legal Compliance . .* Privacy .* California Law requires a Privacy Policy .* Sales Tax - Required for in-state transactions usually only on products (includes any state where you have a “physical presence”) .* Terms of Use .* Disclaimer (of Liability) .* Vary by Jurisdiction (e g promotional contests could be considered gambling) .* Enforceable Online Contracts - vary by jurisdiction also .* MCM Web Solutions, LLC does not provide legal services or advice (this document is not to be considered either) . .Fraud . .* The merchant is legally liable for fraudulent orders placed on their site This means that if someone fradulently orders a product or service from your website, you will likely lose the money or time you spent on filling that fradulent order .* Fraud is about 1% of all Internet orders, that means the other 99% are legitimate .* Prevention .What you can do - .Don’t ship to PO Boxes .Match billing and shipping addresses .Don’t take orders from outside of the “developed” world (stick to N America and W Europe) . .Theft of Intellectual Property . .* Give notice of copyrights, trademarks, etc on your website .* Registering them also helps in the event of legal battles such as domain name “squatting” (e g someone else registers a domain name with your company’s name) . .Account Freezes . .* If using PayPal, consider getting a separate bank account solely for PayPal use or at least avoid linking your sole bank account to PayPal as PayPal accounts can be frozen when charge backs (e g a purchaser tries to get a refund from his/her credit card issuer) occur . .Other Options for Selling Online . .* Yahoo Storefronts .Downside: commissions (1 5%), monthly fees, lock-in .* Amazon .Downsides: commissions (6% or higher), only products (no services), lock-in Upside: exposure (also for eBay) .* eBay .Downside: Only products (no services, though this may change in the future), transaction/listing fees, lock-in.
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Payment gateway Security key
Payment Gateway is a software interface between a web-based shopping cart and a merchant account. It’s an e-commerce application service provider service that authorizes payments for e-businesses, online retailers, bricks and clicks, or traditional brick and mortar. Security: Security is most important Section for online gateways like Pay pal & eBay. For that in 2007, PayPal introduced an optional security key that adds an additional layer of protection when logging into PayPal or eBay accounts. A security Key is a may be just like a physical device that an authorized user of computer services is given to aid in authentication. A user account tied to a security key has a modified login process; once the user enters their normal login ID and password, they are prompted to press a button on the security key, and then enter the six-digit number generated by the key to complete the login process. This two-factor authentication (T-FA) prevents an account from being compromised by a malicious third party without access to the physical security key. If a user loses their security key, they can authenticate by providing their credit card or bank account number listed on their account. T-FA is an authentication factor is a segment of information and process used to substantiate or verify a person’s identity for security purposes. Several products store passwords in plain text for either the token or smart card software or its associated management server. The option of adding a security key to one’s account is currently available only to users registered in the United States, Germany and Australia.Rusty Clark is a very experienced person in an IT Field. Having Rich knowledge of Open Source Software, Web Development, Web Application, and Programming too. Clark is always modernized his knowledge with new Web Technologies discovered in IT Field day by day.
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Turn to ECommerce Solutions for Greater Online Exposure
The uses of eCommerce have increased by leaps and bounds, shunning age old methods and tactics for developing online store solutions. Just by a click of the mouse, it has become possible to manage your online shopping carts and commercial transactions. ECommerce solutions provide conveniences and time-saving methods for making business transactions and shopping online. They have made processes easier both for the buyer as well as the seller. Apart from product based eCommerce websites, service oriented eCommerce websites are also creating a rage worldwide. For example, banking, insurance, educational, web development services, and other services oriented business sites have emerged. Several website design companies offer highly competitive and practical eCommerce solutions with powerful tools like shopping cart software. Today’s time and money conscious customers want the best products/services, fair price, and a less time consuming medium to purchase them. Customer eCommerce solutions are a great source for getting these features. In creating a full-fledged and well-equipped eCommerce website, a number of web services are to be incorporated to get the desired results. For example, website designers, Hire a Programmer, SEO experts, advertising professionals, and graphic designers all need to work together to develop an effective and dynamic eCommerce site. ECommerce addresses various issues like online queries, problems related to products, payments or shipping, managing inventory of online stock, and installing secure modes of payment. ECommerce solutions are basically commercial transactions for different types of online businesses, such as business to business (B2B), customer to customer (C2C), and business to customer (B2C). More and more people are gaining awareness of the profits of eCommerce shopping cart solutions. Hundreds of similar types of websites compete with each other online for an increased market share. A well reputed eCommerce solutions provider can give you access to a number of features including data transfer facilities, better data storage, security certificates, and more. The advantage of a higher capacity of data storage gives a website the opportunity to display and exchange more information. As far as security certificates are concerned, it addresses issues related to secure and safe money transactions, purchases, wire transfers, etc. ECommerce shopping cart solutions make it easier to buy any item at virtual check out, and pay through mediums like PayPal or credit cards. Lots of options for eCommerce shopping cart software are available online to select from. The choice should be made keeping in consideration your eCommerce needs and its functionality for your business. Copyright © 2008Best <a target="_blank" href="http://web-designing.bestweboutsourcing.com/">Website Design Company India</a> based firm provides ecommerce services like Ecommerce Software Solutions. We also offer exclusive categories of website design & <a target="_blank" href="http://demo.bestweboutsourcing.com/portfolio/graphicsdesign/">Graphic Design Portfolio</a> collection.
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